What does Best Odds Guaranteed mean?

Whenever we’re giving out tips, we always recommend you use a bookmaker that offers Best Odds Guaranteed (BOG). This gives you the best chance of getting good value, but what exactly does it mean? Read on and we will attempt to expain.

What Does Best Odds Guaranteed Mean?

There is often confusion over exactly how the best odds guaranteed promotion works.

What happens when a bookmaker offers BOG is that when you place a winning bet on a qualifying race you will be paid out at the highest odds between the price you took when you placed the bet, or the Starting Price (SP) of the horse when the race got under way.

Here are couple of examples of how the BOG promise works?

  1. What happens if the SP is bigger odds than the price taken? Lets say you place a £5 win bet on a horse running in a UK race with any of the with your BOG bookmaker. When you place the bet your selection is priced at odds of 5/1, but when the race starts the SP of the horse has drifted to 7/1. In this example if the horse wins, the BOG guarantee would be applied and instead of receiving the £30 return you would have got from the early odds, you would instead receive back an £40 return, this is due to the Starting Price being 7/1.
  2. This time we will explain what happens if the SP is shorter odds than the earlier price. Again when you place the bet your selection is priced at odds of 5/1, but when the race starts the SP of the horse has now much shorter at just 3/1. In this example if the horse wins, you would still receive the higher odds of 5/1 which was available when placing the bet.The return in this case £30 return, as opposed to the £20 return if you had placed the bet at SP.

In order to achieve the best possible value from your betting it is always worth checking that you are getting Best Odds Guaranteed.