Shrewd, Sensible, Open-Minded FRT Members, Who Are Serious About Taking Their Betting To The Next Level In The Next 12 Months.

First of all – A word of warning

You’re going to understand all the principles I share with you here today, as there’s nothing but logical information here.

You’re going to agree with them.

You’re going to know that I am right, and that these principles will work in your quest to become a professional punter…

And then 99% of you will still not follow them.

There are two types of people in this world…

Mug Punters and Pros.

Mugs are always looking for winners. Pros are always looking to avoid losers.

That’s NOT the same thing.


“We have a motto. If we avoid the losers, the winners take care of themselves.”

Howard Marks
Co-founder of Oaktree Capital Management

Mugs want magic beans and silver bullets

They pin their hopes on that 3,000/1 acca finally landing.

They want “sure things” – that pay 5/1 or more.

Since we launched Free Racing Tips back in 2008, we’ve sent our professional horse racing tips to more than half a million people.

As you can imagine, we’ve seen our fair share of mugs in that time.

Take our Premium Tip (Keith’s best bet of the day).

At the time of writing, our average strike rate for the last few years is 37.55% – but every time a Premium Tip that went off SP favourite wins, our inbox is full of mug punters proclaiming that “anyone can tip a favourite!” (Despite the fact that almost 70% of favourites lose, and even if the odds were 25% higher when Keith sent out his selection!).

And if Keith tips a couple of losers in a row, he’s “lost it” and the mug punter stops following – only to start up again when Keith knocks three winners in a row out (three winners that the mug missed out on, of course!)


“We have a lot of bets that non-professional punters would regard as irrational, and which we don’t expect to win, because they are 80/1 or 100/1 shots. We don’t expect them to win very often. They don’t need to. They only need to win more than one time in 80, or 100, to have been worthwhile.”

Dave Nevison
Professional Gambler, and Author of “A Bloody Good Winner”

Pros avoid unforced errors

They protect the bank at all costs.

They’d rather keep their powder dry, and sit on their hands, than place a bet that they haven’t done their homework on.

The world’s most successful business owners, investors, and sports stars all do the same.

Take tennis for example.

Amateur players try to return every shot, trying to out-trick their opponent and guess what they’re going to do next. They try audacious shots that have a low chance of success.

They often lose more points due to their own attempts at winning, than they would if they simply focused on returning the shot back over the net.

That’s not how professionals play – in tennis, in football, in golf, in the stock market, and in business. Professionals play for points. They focus on not losing first. Cutting out the silly mistakes – the haphazard attempt to score a wonder goal rather than passing to your team-mate for a tap-in.

Let me repeat this point – They focus on not losing first.

Keep on not losing, and eventually your opponent will make a mistake, they’ll do something stupid, and you’ll win.

Professionals cut out stupid first.


“Two over par is is a bad shot, followed by a stupid shot.”

Keith J. Cunningham
Author of “The Road Less Stupid – Avoiding The Dumb Mistakes That Sabotage Growth, Profits, and Business Success”

Pros don’t gamble – they do maths

Where do you find Professionals in a casino?

In the back office, counting the days takings.

Casino games such as Blackjack and Roulette have fixed odds and fixed probability. They’re set in stone.

Odd or Even, Black or Red? It doesn’t matter. The odds pay Evens (or 2.0 in decimal odds), but the probability is 48.6%.

For every pound you play, 2.8 pence disappears into the casino’s coffers.

Some days you’ll win, and some days you’ll lose. But the casino never loses.


Because they’ve stacked the odds in their favour.

Paying a 50% return, 48.6% of the time sounds like fine margins.

But if your local ATM only gave you £9.70 every time you withdrew a tenner, you’d soon complain, wouldn’t you?

The odds of winning the UK National Lottery currently stand at 1 in 45,057,474.

And if you beat those odds, congratulations. You’d win a share of around £2m. Of course, to give yourself an evens-chance of winning, you’d have to buy more than £90m worth of tickets, but hey… “it could be you!”

Mugs love a game of chance, and they usually overestimate their chances of success.

Don’t make these mistakes.

Pros certainly don’t.

Pros work out their chances of success – the actual probability. And then make sure the odds they’ll be paid on a winner are higher.

Maths. Pure and simple.


“We look for a horse with one chance in two of winning, and which pays you three to one. You’re looking for a mispriced gamble. That’s what value investing is. You have to understand the odds, and have the discipline to bet only when the odds are in your favour.”

Charlie Munger
Vice Chairman of Berkshire Hathaway

Pros take their betting seriously

Pros have a separate betting bank.

They place their bets as a percentage of that bank. There is no such thing as a racing certainty, so why risk everything you have on the outcome of a single race?

They track everything. They know where their weak points, and their sweet spots are.

They master their emotions. They remain cool and calm. Disciplined and methodical.

They make informed betting decisions. They will never place random bets based on hunches, “inside information”, unsubstantiated tips, sticking a pin in the race card or any such tomfoolery.
Pros understand that the racing game is a marathon, not a sprint.
You need patience, a logical approach, and lots and lots of discipline.


“Discipline is the bridge between goals and accomplishment. We must all suffer from one of two pains: the pain of discipline, or the pain of regret.”

Jim Rohn
Author of “The Keys To Success”

How do you turn a mug into a Pro?

There are two ways:

Way Number One:

  • Spend years learning how to study horse racing.
  • Find someone who offers professional horse racing tips, and who is willing to teach you everything they know.
    Learn to read form.
  • Pore over analytical data.
  • Back test theories over a few thousand races.
  • Do a lot of trial and error.
  • Watch (and rewatch) thousands of hours of previous races, to spot the nuances and hidden clues.
  • Track everything.
  • Build up a network of trainers, owners, and other professional punters.

Way Number Two:

You could join Keith’s Inner Circle, and accelerate your progress by four decades.

Introducing Keith’s Inner Circle…

Your blueprint for success. The satnav to go from Mug to Pro.

If you’re looking to take your betting seriously, then there aren’t many smarter decisions you could make than to have professional horse racing tipster Keith Bond as your new best friend.

An Investment in your future

Keith’s Inner Circle is a small, exclusive group of astute, serious, and savvy FRT members who want to work closely with an expert horse racing tipster, and learn everything he knows, in order to improve their own results.

This ISN’T your bog standard horse racing tipster service – you’ll be working closely with Keith to design and optimise a betting strategy that’s exclusively for YOU.

This is for the FRT member who loves to play the long game – the tortoise rather than the hare. The sort of person who understands the nature of the game, and is able to stick to a game plan – a plan that’s been designed especially for THEM.

Who is Keith?

You already know Keith as our resident tipster here at FRT Towers.

Keith was one of the original co-founders of Free Racing Tips, all the way back in 2008, but his love of racing goes back MUCH further than that.

From his first experience as a fourteen-year-old at Catterick Racecourse, Keith now has more than four decades of experience of horse racing.

Keith’s Inner Circle is your opportunity to benefit from Keith’s four decades of expertise, and get him personally helping YOU make better decisions.

Renowned for his straight-shooting, no-holds-barred, plain English (with more than a hint of Yorkshire) style, Keith pulls no punches. And that’s why he’s stood the test of time, and built up such a loyal following.

You can count on Keith.

Keith is a font of knowledge, revealing the cold, hard data behind the simple to follow strategies. He’s upfront about what works, and what doesn’t. Keith is the best in the business.”

How does Inner Circle work?

Sure, you’ll get full access to all of Keith’s professional horse racing tips – including exclusive tips, staking plans and strategies just for Inner Circle members.

You’ll also receive Keith’s exclusive Inner Circle “BB” system, a betting system several years in the making which is designed to protect the bank (by reducing unforced errors) above anything else.

But as one of a select few Inner Circle members, Keith will also teach you HOW to do what he does.

You’ll discover:

  • How to read the form books
  • Which courses have stall bias
  • What to look out for when watching races
  • How to use the parade ring to spot opportunities
  • What ratings REALLY matter.
  • How different trainers work

In short, you’ll learn EVERYTHING that took Keith four decades to accumulate.

If you just want to be fed the tips, no problem – Inner Circle will work well for you.

But if you want to learn how to pick horses yourself as well, that’s where Inner Circle REALLY comes into its own.

For the same price as other professional horse racing tipsters would charge to chuck you a fish here and there, Keith will hand over the keys to the trawler, and show you exactly how to become a professional punter.

Testimonial – “I’ve been following Keith’s tips for years, and jumped at the chance to learn from the man himself. Inner Circle is like a bottomless reservoir of helpful tips, tricks, strategies and tactics. I’ve found it to be indispensable.”

What do I get?

As an Inner Circle member, you will get:

A 1-2-1 call with Keith when you join(worth £295)
A personalised strategy for YOUR betting goals(worth £195)
Direct ongoing access to Keith via email(worth £195)
Weekly training on how Keith does what he does(worth £495)
Keith going through the cards every day for you(worth £135)
Access to Keith’s exclusive Inner Circle “BB” tipping system(worth £795)
Printed copies of Keith’s Cheltenham and Royal Ascot magazines(worth £18)
Keith’s Premium Tips, Little Beauties, ITV Racing Tips and Bonus Tips(worth £60)

And much more. Keith REALLY looks after his Inner Circlers, so you’ll get bonuses, freebies, surprises – and you’ll get EVERYTHING first.

Total value = £2,188 per year.

What do I get?

As an Inner Circle member, you will get:

  • A 1-2-1 call with Keith when you join (worth £295)
  • A personalised strategy for YOUR betting goals (worth £195)
  • Direct ongoing access to Keith via email (worth £195)
  • Weekly training on how Keith does what he does (worth £495)
  • Keith going through the cards every day for you (worth £135)
  • Access to Keith’s exclusive Inner Circle “BB” tipping system (worth £795)
  • Printed copies of Keith’s Cheltenham and Royal Ascot magazines (worth £18)
  • Keith’s Premium Tips, Little Beauties, ITV Racing Tips and Bonus Tips (worth £60)
  • And much more. Keith REALLY looks after his Inner Circlers, so you’ll get bonuses, freebies, surprises – and you’ll get EVERYTHING first.


Total value = £2,188 per year.

How much does it cost?

You can join the small handful of people who aspire to bet like a professional, for an investment of just:

£40 per month (pay monthly)
£35.67 per month (pay quarterly)
£33.08 per month (pay annually)

Remember: Membership to Keith’s Inner Circle is by application only. When you apply, you can choose whichever billing period suits you.


Who is Inner Circle suitable for?

To be perfectly honest, Inner Circle isn’t for everyone.You see, 99% of people just aren’t cut out to be pros.They aren’t open-minded about learning new strategies and tactics.They lack the discipline to stick to a long term game plan.They struggle with the psychology and mindset of betting.Inner Circle is probably not for those people. I don’t know if it’s for you – but if you’re open-minded about learning new things, and have a sensible, shrewd, savvy mindset – then why not find out?Membership to Keith’s Inner Circle is by application only. We don’t allow anyone with a pulse and a credit card to join the ranks of our trainee pro punters.Don’t worry – It’s not a scary application process! We’d just like to know a little about you, and your betting style. We want to make sure that Inner Circle is going to help you.If you’re a “good fit” , then you’re going to rub shoulders with your fellow soon-to-be professional punters, learning not just from Keith, but from each other. 

I wasn’t sure if Inner Circle was for me to begin with. But I’m so glad I joined – I’m really enjoying learning from everyone’s proven systems and strategies. They’re meticulously prepared, and scrupulously researched. I’m loving the view from the Inner Circle!”

Can I see the results?

Of course.

Keith is renowned by being 100% open and honest about his results. You can see all Inner Circle results from the exclusive Inner Circle “BB” system, in the spreadsheet below.

A couple of things to note:
Unlike our other services, which report results in “points”, the BB system uses a percentage of your betting bank, so the results are shown as a percentage. Thankfully, for the ease of reporting the results, 1% is equal to 1 point!
These results are purely from the BB system. You’ll make your own selections from the many proven systems and strategies that Keith trains as well.


Click here to view the full spreadsheet (updated daily)

You be the judge

The only way to prove whether Inner Circle will work for you, is to try it.

Put Keith’s ideas to work. Track everything.

Hold him to account.

It’s what he would do.


Inner Circle keeps me ahead of the game. It’s a treasure trove of information. Without a doubt, Inner Circle has been a very wise investment for me.”

Keith’s promise to you

I’m proud to stand behind my Inner Circle, as my flagship service – the pinnacle of my four decades experience as a professional horse racing tipster.

That’s why I offer my 100-day, no-questions-asked, money back guarantee.

If you can’t honestly say that my Inner Circle has made you a more professional punter, more astute, and better equipped to make more informed strategic betting decisions – all within the first 100 days of your membership, then I’ll happily refund every penny you’ve paid me.

If, after following my Inner Circle methodology for 100 days, you don’t enjoy results every bit as good as the testimonials on this page, then frankly, I don’t deserve to keep your money. You have every right to ask for a full, no-questions-asked, on-the-spot refund of every penny you’ve paid me.

Furthermore, if you do decide you want a refund after your first 100 days of your Inner Circle membership, there’ll be absolutely no questions asked, and no hard feelings whatsoever on my part

Yours in racing…


How can I afford to do this?

It’s quite simple, really. Just as I do when I’m pricing up a bet, I run the maths.

You see, I’m not really taking a risk here – the vast majority of my Inner Circlers are utterly delighted with the value they receive from me. Most have been following me for years now.

But, by underwriting that risk for you, and making membership to my Inner Circle completely risk-free for the first 100 days, I remove the element of chance from the equation.

I have to work hard to prove myself to you. I have to make sure that you’re not just happy, but utterly delighted. I put my money where my mouth is. Talk is cheap. Action is what counts.

Heads, you win.

Tails, you don’t lose.

It’s time to make your choice

As I see it, you have 3 options:

Option 1 – You can do nothing. You can keep making unforced errors. You can keep making the same mistakes, over and over again, and saying to yourself “next time will be different!”

Option 2 – You can learn to become a professional punter yourself. You can set aside hours of your “spare time” every day to learn the nuances of the profession. To spot the tiny clues; to read between the lines; to be able to study the data and “see” what others cannot.

Option 3 – You can join Keith’s Inner Circle, and piggyback on his four decades of experience: accelerating your progress by copying his blueprints – the systems, strategies and techniques that he’s built up in a lifetime of devotion to the sport.

Put Keith to the test. You’ll be glad you did.

Yes Keith!

I want to become a more professional punter. I want to learn from your decades of experience, and access your blueprints, strategies and systems.

I’m open-minded about learning new things, and have a sensible, shrewd, savvy mindset. I understand that betting is a marathon, not a sprint, and I have no desire to hunt for magic beans!

I will take you up on your 100-day, no-questions-asked, money back guarantee. If, after fully road-testing Inner Circle for 100 days, I’m not as delighted with your Inner Circle as the members’ testimonials on this page, then I will expect a full and immediate refund of every penny I’ve sent you.

On that condition, here is my application:


Apply Here

Decided not to join?

Frankly, I don’t understand why only 2 or 3 percent of people who read this will take me up on this risk-free offer.

After all, it’s not everyday that someone offers you the chance to learn from a professional horse racing tipster – someone with a proven track record, dating back for four decades.

Maybe you’ve said to yourself that this sounds too good to be true?

Maybe you don’t believe that Keith’s Inner Circle will work for you.

You might feel that there’s some catch. Or something else that’s holding you back?

I understand your concern. I really do.

That’s why I offer my “100-day, no-questions-asked, money back guarantee.”

You can test-drive Inner Circle membership for 100 full days, completely risk-free. If you’re not utterly delighted with the results you get, then I will happily refund you all the money you’ve paid me.

It’s clear that you have nothing to lose.

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